![]() ![]() ![]() The company's performance has had ups and downs like a Super Mario roller-coaster ride, but has done well lately as people stuck at home due to the pandemic turned to games. Iwata took over in 2002, and presided over video game offerings like the Wii console and the Nintendo DS handheld, as well as games played on cell phones. Kyoto-based Nintendo started out making traditional Japanese playing cards. Iwata was of a younger generation than the vanguard of Japanese manufacturing leaders who have grabbed global attention: Soichiro Honda, founder of the automaker that carries his name Momofuku Ando, inventor of the instant noodle Akio Morita, who started Sony in a repair shop amid bombed out rubble.Īlso read: Multiple PUBG India job listings show up on LinkedIn, confirms govt approval and imminent launch The company culture he fostered encouraged individual game creators, showing he was one of them at heart. ![]() Throughout the book, Iwata outlines his vision for Nintendo Co., which was to offer entertainment that everyone in the family could enjoy, regardless of age, gender and game playing skills. ![]()
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